Welcome to Rochester Events. Our company is founded on ethics, integrity hard work and a commitment to reinforcing and celebrating pride in our community.
The Theater at Innovation Square is Rochester’s center for Performing Arts, Entertainment and Community Engagement. Formerly known as Xerox Auditorium, The Theater has been a much-loved space in Rochester for generations. Located just blocks from the Strong National Museum of Play, GEVA Theatre and The Eastman School of Music, The Theater at Innovation Square offers a wide array of programming for all ages and demographics!
