To honor our 125^th Anniversary, we’re celebrating our partners for their support not only for the festival, but also for the good they do in our community. We’re calling our recognition of these sponsors Partners with a Purpose. When local businesses support the festival, they’re helping this great community asset thrive –– in turn, our visitors support them, which makes it possible for those businesses to give back to our community.It’s a cycle of giving that we’re proud to champion.