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Welcome to Rochester Events. Our company is founded on ethics, integrity hard work and a commitment to reinforcing and celebrating pride in our community.

Wine Tasting Expo

May 7, 2022

SESSION 1

VIP: 12:00pm-4:00pm | GA: 1:00pm-4:00pm

SESSION 2

VIP: 4:30pm-8:30pm | GA: 5:30pm-8:30pm

21+ Only | Valid ID Required | Please Drink Responsibly
No Children | Tickets good for one session only

    • Sample a variety of wines.
    • Fall in love with a certain type of wine? Bring it home! -Bottles will be available for purchase.
    • Wine Valet – Buy a bottle and don’t want to carry it around? We’ve got you covered! Purchases made during your visit can be held for convenient pick-up as you exit the session.

Lilac Health & Wellness Experience

May 14-15, 2022

For those that enjoy exercising in the fresh air, this year’s Health & Wellness Experience will introduce fitness classes sponsored by seven local fitness organizations including Spoke Cycle and Fitness, Burn Boot Camp, M/Body, Spenga, Flex Mobility+Performance, Hikyoga, and the JCC. Catering to a variety of fitness interests, the ticketed classes will be featured in different zones throughout Highland Park, open to the public to make the experience accessible for all.

In addition to the various fitness classes, a Health & Wellness Expo will take place in the festival’s 12,000 square foot Special Event Tent on both Saturday and Sunday May 14 and 15.

Tickets for Flower Fitness Passes on sale NOW!

Craft Beer Expo

May 21, 2022

SESSION 1

VIP: 12:00pm-4:00pm | GA: 1:00pm-4:00pm

SESSION 2

VIP: 4:30pm-8:30pm | GA: 5:30pm-8:30pm

21+ Only | Valid ID Required | Please Drink Responsibly
No Children | Tickets good for one session only

    • Taste the hottest and newest craft beers in the region!
    • Meet the brewers behind these delicious creations.

All Races are Presented by the JCC of Rochester

Lilac Run

May 22, 2022

It’s everyone’s FAVORITE race! The Lilac 5K/10K marks the kick-off to the warm weather. The scenic course begins at the Purple Crosswalk on Highland Avenue and winds through the beautiful suburb of Brighton. All races give a portion of the proceeds to Champion Academy.

Dunkin’ Dash

May 22, 2021

Not up for the long run? We have a 1-mile Donut Dash, perfect for all ages-including a donut pitstop! All races give a portion of the proceeds to Champion Academy.

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