Welcome to Rochester Events. Our company is founded on ethics, integrity hard work and a commitment to reinforcing and celebrating pride in our community.

We are back in 2023! Sign up for our newsletter to stay updated on our progress. We can’t wait to see you!

Celebrating its 44th year

The Lilac Run presented by the Louis S. Wolk JCC of Greater Rochester

May 21, 2023

It’s everyone’s FAVORITE race! The Lilac 5K/10K marks the kick-off to the warm weather. This course winds through the beautiful suburbs of Brighton, with the Start and Finish at Highland Park. Stay after you cross the finish line to enjoy the post-race party: music, mimosas, and plenty of food! Not up for the long run? We have a 1-mile Donut Dash, perfect for all ages-including a donut pitstop!

Registration for the 2023 Lilac Run is open!  We are excited to announce that both in-person and virtual race experiences will be offered again this year!

The Lilac Run benefits Champion Academy, an organization that helps urban teens in poverty overcome their traumatic experiences and use them as fuel to drive their improvement as students, citizens and future professionals.  Consider donating when registering!


Check out the routes for 2023!

Back again is the delicious Donut Dash at the Rochester Lilac Festival! This race is for both the competitive racer and occasional runner/walker, and provides an opportunity for participants of all ages to help benefit Champion Academy while having fun!

Participants will race a half a mile to the donut pit-stop where they will get a donut, eat it there or at the finish line to celebrate! This race is only 1-mile.

The Champion Academy Extreme Mentoring & Empowerment Initiative (Champion Academy) is a trauma-responsive mentoring program providing urban teens in poverty the critical accountability, consistency and support necessary to overcome obstacles and maximize their potential in school, at home and in the community.

The Champion Academy serves hundreds of urban teens in the Rochester region referred by principals, teachers, police officers, social workers, judges and/or community stakeholders as students in desperate need of “extreme mentoring” to graduate from high school and become positive and productive citizens.

USATF Niagara Open & Masters 10K Championships

USA Track & Field Niagara

Medved Running & Walking Outfitters

Special Thanks

Race Director: MedVed Running & Walking Outfitters

Visit MedVed Running & Walking Outfitters for stats and past performance records.

Packet Pick Up For 5K & 10K

Pre-Race Packet Pickup MedVed Running & Walking Outfitter, 3400 Monroe Avenue, 14618

Friday, May 19: 10am – 7pm
Saturday, May 20: 10am – 5pm

Race Day

Sunday, May 21 beginning at 7am-11am
Located at the Big Top Tent across the Center Stage

  • If you signed up for the virtual 5K or 10K you will still want to pick up your swag during these times unless you selected shipping.


Whether you are a seasoned runner or a first-timer, let us guide the way. From fitting you to the perfect running shoe to helping you achieve your personal best, MedVed Running & Walking Outfitters has the expertise in all areas of the sport. Join the MedVed Endurance Program to get discounts on races, training programs, and store purchases. To learn more about specific training programs, please call Dan MedVed at 585-248-3420 or email him at


Presenting Sponsor

Supporting Sponsor

Medved Running & Walking Outfitters
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