LILAC FESTIVAL SITE GROUND RULES
The following ground rules apply to the Festival Site within Highland Park.
Thank you for your help in ensuring the festival is a comfortable and enjoyable place for all visitors.
Please be aware of the changes to traffic patterns due to the Highland Park Traffic Control Plan. Follow the directions below to get to the festival effectively.
DON'T GET TICKETED OR TOWED
Be kind to the neighborhood and your pocketbook and obey the parking rules. Vehicles parked illegally on the side streets surrounding the Lilac Festival and Highland Park will be ticketed and/or towed.
Parking: $7.00 per car
Close-in parking is available every day at three locations. If using driving directions or GPS, please enter
one of the following three Public Parking Lot coordinates in your destination field.
** People with disabilities who have a wheelchair hang tag- use lot 2 or the Weekend Shuttle Service**
BUS & MOTOR COACH PARKING
Motor coaches and other group tour vehicles must stop at the bus and motor coach check-in booth at
the corner of Highland and South Avenues before discharging their passengers. Bus Drivers will be
directed to a drop off point close to the purple cross walk. Once passengers have been discharged,
vehicles will be directed to free parking.
The parade takes place on Saturday, May 13th at 10:30 am. It will begin et South Avenue at Science
Parkway, and travel down South Avenue to Highland Avenue ending at Goodman Street. High School
Marching Bands, Police Pipe & Drum, local dignitaries and colorful floats are expected to participate in
Parade watchers are encouraged to take advantage of the parking and shuttle bus service at MCC.
Shuttle busses run from 7:30 am – 9:00pm on Parade Day
PEOPLE WITH DISABILITIES
People with disabilities who have a wheelchair hang tag should use Public Parking Lot 2 and enter from
WEEKEND SHUTTLE SERVICE
Shuttle Service to and from the festival site operates continuously from 10:00am through 9:00pm each
Saturday and Sunday with pick up and drop off at the corner of South Avenue and Highland Avenue near
the entrance to the Vietnam Veterans Memorial. Look for the signs. On the Parade Day Saturday, May
13 shuttle service will run to and from the festival site operating continuously from 8:30am through
9:00pm. Adult round trip shuttle cost is $5.00, children six and under ride free. Handicapped accessible
busses are available.
To use the Weekend Shuttle Service, park for free at Monroe Community College 1000 E Henrietta Road,
Rochester, NV 14623.
PARADE DAY EXTENDED SHUTTLE HOURS
On Lilac Parade day, Saturday, May 13, 2023, shuttle service will operate continuously from 7:30 am to 9:00 pm.
TRAFFIC CONTROL PLAN
Changes apply from May 12- May 21, 2023
Traffic Pattern Changes
Highland Avenue: One-way eastbound
Pinetum Drive: One way Westbound, from South Goodman St. to South Avenue
Reservoir Avenue: One way Westbound, from Pinetum Drive/Doctors Drive to Mt. Hope Avenue
Doctors Drive: Closed to Through Traffic
Highland Avenue: One way Eastbound, from South Avenue to South Goodman Street
Robinson Drive: One Way Eastbound, from Mt. hope Avenue to South Avenue
The Following roads will be Closed (Local Traffic Only)
Meadowbrook Road between Elmwood Ave and Highland Ave
Azalea Road between Elmwood Avenue and Highland Avenue
Laney Road between Elmwood Avenue and Highland Avenue
Gregory Hill Drive between Meigs Street and S. Goodman Street
Linden Avenue between South Avenue to Mount Hope Avenue
Art in the Park Closures
Reservoir Avenue between South Avenue and the Reservoir will be closed May 12, 13, & 14 and 19, 20,&21 for the art &
craft show. It will be closed 8am on Friday through 8pm on Sunday.
Parade Day Closures
The following streets are closed from 9:15 am to 12:15 pm for the parade on Saturday, May 13th, 2023:
South Avenue from East Henrietta Road to Highland Avenue
Highland Avenue from South Avenue to Goodman Street
Science Parkway from South Avenue
Booth Street from South Avenue to East Henrietta Road
Warrant Street from South Avenue to East Henrietta Road
Rosemount Street from South Avenue to East Henrietta Road
Fort Hill Terrace from South Avenue to East Henrietta Road
Wall Street from South Avenue to Mt. Hope Avenue
May Street from South Avenue to Mt. Hope Avenue
Stewart Street from South Avenue to Mt. Hope Avenue
Langslow Street from South Avenue to Mt. Hope Avenue
Gold Street from South Avenue to Mt. Hope Avenue
No-name-one way from Elmwood Avenue from South Avenue to Mt. Hope Avenue
Meadow Brook Road from South Avenue to Elmwood Avenue
Azalea Road from South Avenue to Elmwood Avenue
Laney Road from South Avenue to Elmwood Avenue
Traffic Pattern Changes
The following roads will be Closed (Local Traffic Only)
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WARM HOSPITALITY & ACRES OF ATTRACTIONS
Whether you’re a local or from out of town, the Rochester Lilac Festival has it ALL! Acres of landscaped gardens and the largest collection of lilacs in the USA are the showstoppers of Highland Park. But what makes it worth the visit are the craft beer and wine tastings, national music acts, kids activities, hundreds of food choices, award-winning art and craft show, Bloody Mary Expo, parade, vendors, and a Lilac 5K/10K & Dunkin’ Dash!
START YOUR ROCHESTER LILAC FESTIVAL RESERVATIONS ONLINE TODAY
Please complete the following to get started planning a vibrant, entertaining and interactive journey for your group.
SERVICE THAT SETS US APART
THE LILAC EXPERIENCE
While admission to the festival is free, the following opportunities provide an upgraded experience: