Welcome to Rochester Events. Our company is founded on ethics, integrity hard work and a commitment to reinforcing and celebrating pride in our community.
LILAC FESTIVAL SITE GROUND RULES
The following ground rules apply to the Festival Site within Highland Park.
Thank you for your help in ensuring the festival is a comfortable and enjoyable place for all visitors.
Click here to download the map and be sure to pick up the official festival guide on site.
Please be aware of the changes to traffic patterns due to the Highland Park Traffic Control Plan. Follow the directions below to get to the festival effectively.
DON'T GET TICKETED OR TOWED
Be kind to the neighborhood and your pocketbook and obey the parking rules. Vehicles parked illegally on the side streets surrounding the Lilac Festival and Highland Park will be ticketed and/or towed.
PARKING RATES
Monday-Friday: $7 from 10am-2:30pm
Monday-Friday: $10 after 2:30pm
Saturday-Sunday: $10
PUBLIC PARKING
CONSTRUCTION
Rochester Events has been working closely with the City of Rochester regarding the 2023 Lilac Festival and the road construction on South Avenue and neighboring streets. The City will clean up any work being done on South Avenue for the duration of the festival, and construction activity will be minimized to lessen the impact on this exciting event!
We acknowledge congestion and traffic delays are likely. Therefore, we encourage festival visitors to utilize the available shuttle service at a variety of parking locations during the event.
BUS & MOTOR COACH PARKING
Motor coaches and other group tour vehicles must stop at the bus and motor coach check-in booth at the corner of Highland and South Avenues before discharging their passengers. Bus drivers will be directed to a drop off point close to the PURPLE CROSS WALK on Highland. Once passengers have been discharged, vehicles will be directed to free parking at 1201 Elmwood Ave.
PEOPLE WITH DISABILITIES
People with disabilities who have a wheelchair hang tag should use Public Parking Lot 2 and enter from
South Avenue.
WEEKEND SHUTTLE SERVICE
Shuttle Service to and from the Festival Site from 1201 Elmwood Ave (former location of the Rochester Psych Center) will operate continuously from noon – 9:00pm each Saturday and Sunday (9:00am on parade day Saturday May 13) with pick up and drop off at the main Festival Entrance and at Art in the Park (South Avenue and Reservoir Ave.)
Round trip shuttle cost is free for adults and children. Handicapped accessible buses are available.
• Note that there will NOT be parking and shuttles from Monroe Community College this year.
PARADE DAY EXTENDED SHUTTLE HOURS
The parade takes place on Saturday, May 13th at 10:30 am. It will begin at South Avenue at Science Parkway, and travel down South Avenue to Highland Avenue ending at Goodman Street. High School Marching Bands, Police Pipe & Drum Corps, local dignitaries, and colorful floats are expected to participate in the parade led by Grand Marshal Dean Jones, Head Brewmaster of Genesee Brewery.
On Parade Day Saturday, May 13, shuttle service will run to and from the festival site operating continuously from 9:00am – 9:00pm.
TRAFFIC CONTROL PLAN
HIGHLAND PARK LILAC FESTIVAL TRAFFIC CONTROL PLAN
MAY 12 ,2023 THROUGH MAY 21, 2023
THESE SPECIAL PARKING REGULATIONS WILL START BEING INSTALLED ON MONDAY, MAY 8, 2023 AND WILL BE REMOVED STARTING MONDAY MAY 22, 2023
MAY 12 THROUGH MAY 21, 2023
RESERVOIR AVE -ALLOW PARKING ON THE NORTH SIDE, SOUTH AVE TO MT HOPE HIGHLAND AVE – NO PARKING 6AM TO 9PM ON THE NORTH SIDE, SOUTH AVE TO MT HOPE AVE
HIGHLAND AVE, NO PARKING ON THE NORTH SIDE, S GOODMAN ST TO SOUTH AVE
ALTERNATE PARKING TO BE REMOVED AND NO PARKING ON THE WESTSIDE
ROADS CLOSED (LOCAL TRAFFIC ONLY)
Click on the directions to the lot of your choice! Please note- in poor weather conditions some lots may be closed
Whether visiting Rochester for any of our special events or taking a stay-cation, be sure to book early to get the best rate and availability.
2835 Monroe Avenue, Pittsford NY 14618
Front Desk: (585) 784-8400
Enjoy the luxury of fully renovated rooms with new carpets and furniture located in the heart of the lively Pittsford-Brighton shopping district. Each guest room includes complimentary hot breakfast buffet, access to the fitness center, free Hi-Speed Wifi, In-room snack bar, fire pit, business center, and Bluetooth in-room radio system. Consistently rated in the Top-10 hotels in Rochester! Walking distance to restaurants, bars, Starbucks, and more!
WARM HOSPITALITY & ACRES OF ATTRACTIONS
Whether you’re a local or from out of town, the Rochester Lilac Festival has it ALL! Acres of landscaped gardens and the largest collection of lilacs in the USA are the showstoppers of Highland Park. But what makes it worth the visit are the craft beer and wine tastings, national music acts, kids activities, hundreds of food choices, award-winning art and craft show, Bloody Mary Expo, parade, vendors, and a Lilac 5K/10K & Dunkin’ Dash!
START YOUR ROCHESTER LILAC FESTIVAL RESERVATIONS ONLINE TODAY
Please complete the following to get started planning a vibrant, entertaining and interactive journey for your group.
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